A TEDxVenice conversation themed ‘Design and Creativity

On 22 November 2024, at the prestigious ADI Design Museum in Milan, we achieved an extraordinary milestone with our campaign “Una T!PA speciale”: winning the Ethical and Social Work Award, presented by the Associazione Culturale Plana.  

This recognition celebrates not just a project but embodies our daily mission: promoting design that places human and social values at its core—design that inspires and forges deep connections.  

With “Una T!PA speciale”, we set out to tell a unique, authentic, and meaningful story. A story that celebrates strength, individuality, and sustainability, going beyond merely promoting a product to highlight people and the positive impact design can have on the world.  

This award is a significant endorsement of our approach: presenting design not only as aesthetics or functionality but as a tool for connecting with real life and enhancing the contexts that surround us.  

We are immensely grateful to our team, whose passion and dedication made this achievement possible. Every idea, every detail, and every contribution came together to create a campaign that is now being recognised at a national level. A special thanks also goes to everyone who believed in us and supported us throughout this journey.  

The awards ceremony at the ADI Design Museum was an emotional and inspiring event. Sharing this moment with so many professionals and supporters was a privilege, making us even more aware of the importance of our work.  

We captured some memorable moments from this unforgettable experience and are excited to share them with you. These images reflect the joy and enthusiasm of a team looking to the future with renewed energy and determination.  

This achievement drives us to do even more, continuing to pursue design that is not only beautiful but also meaningful and capable of making a positive impact.  
We are ready to write new chapters of this journey, with the same enthusiasm and passion that guide us every day.